Toy Kingdom
Industry
Advertising
Client
Toy Kingdom
Service
Art Direction
Date
Toy Kingdom Interactive Print Campaign.
As you could imagine in the case study video above, we had a lot of fun with this campaign. The concept is pretty simple, being a child is a blessing.
We handed out rather mature paperwork to children alongside their favourite stack of crayons and naturally each one of them started drawing the moment they received their sheet. Unemployment Insurance forms, home loan forms, medical aid forms etc were simply seen as blank canvases in the eyes of the youth. We ultimately used their artworks as our campaign itself, stating “while they’re young let them play, they’ll be an adult some day.”
This campaign ended up winning an Eagle Print Award for our efforts.
