kulula Airways campaign
Industry
Airlines
Client
kulula.com
Service
Art Direction - Advertising
Date
2010 World Cup
The Campaign for the “You Know What”.
While working at King James in Cape Town, we were tasked with creating a campaign for kulula airlines to run alongside the 2010 Fifa World Cup.
The case study video below outlines the journey we took our customers on, ultimately resulting in big financial, as well as customer relations gains for the client.
This campaign took home many accolades, including a Silver Clio and Campaign Gold at the Loeries Awards.
