Ready Egg campaign
Industry
Advertising
Client
Ready Egg
Service
Art Direction & Illustration
Date
2018
Ready Egg launched in South Africa as a completely new product that is very uncommon among the South African people. We were tasked to develop creative that would showcase the benefits of migrating to a bottled egg product. We had a little fun with it by demonstrating the “drama” you may encounter with a cracked egg.
Ready Egg - digital video campaign.
After demonstrating the benefits of using Ready Egg over normal eggs, we created video concepts where the goal was to make it fell as if Ready Egg belongs in the kitchen.
